Over the last years the term social enterprise has gained in importance. But there is no single definition of a social enterprise. With regard to our company, a social enterprise combines business practice (franchise, consultation, licensing) with a social mission (changing the mindset towards elderly and people with disabilities and creating jobs for them). This on a global scale with operation on all continents over the past 30 years. Evidence is proven: Annually we reach out to not less than 800.000 people and provide work for approximately 700 people with stigma. Although we are a for-profit company and financially sustainable, our mission goes beyond that, as our sole purpose is social change.