DiD Plaza: Exceptional Partnership

DiD Plaza in India is the first time that our beloved dark concept partners with a hotel.

Hotel Plaza Opening

31 years down the line, Dialogue in the Dark has partnered with different and various organizations in the world such as museums, universities, NGOs, private companies, governments. This time, it is a hotel. Where, you might wonder? 

For the last 8 years, DID can be found at Inorbit mall, at Hi Tech City in Hyderabad. ASE, looking for new horizons, has partnered with the Plaza hotel which is closer to Secunderabad.The Plaza hotel is managed by the Telangana State tourism corporation. They have provided DiD with a venue in the hotel where ACE has recently opened DiD Plaza, a restaurant in the dark which can welcome 30 visitors per time. But how did the idea of partnering with a hotel pop up? I spoke with Sudha Krishnan from ACE: “One of the visits by the Tourism Secretary to DID Inorbit and subsequent discussions with my partner Krishnan triggered the idea to open a restaurant to sensitize people.” In addition, The Plaza Hotel has been hosting Talking Hands, a restaurant managed by hearing impaired persons during the last 18 months with good reviews.

DiD Plaza aims to attract that public who is closer to the Secunderabad area: schools and colleges, companies and residential population. On top of that, bureaucrats and people working with government departments are expected to visit since the hotel banquets are largely used by various government departments. And of course, tourism is another major target of DiD Plaza! Besides the gastronomic experience in the dark, visitors to DiD Plaza are offered sensorial and collaboration exercises to complement the experience. Currently there are 4 persons with disability employed by DiD Plaza: three visually impaired persons and one hearing impaired person working at the kitchen. Here you can read an interesting newspaper article about the experience at DiD Plaza.“For us, DiD Plaza means another venue nearby the twin city for more visibility. Also an opportunity to try a new model which is working in partnership with an existing hotel and also a model where the place is really small with limited scope of experiences that we can offer in comparison to Inorbit Mall.”

Should you wish to know more about thefeedback about DiD Plaza, watch this (external) YouTube video.The goal of ASE for DiD Plaza is first of all to reach an optimal number of visitors as well as financial sustainability. If this happens they aim to replicate this model in other states in the country. We can only acknowledge ASE’s efforts to position the DID brand in India through innovative partnerships models and we cross fingers for this new DiD venue!

For visits:

Contact DiD India on its website.

Address: 3rd Floor, The Plaza Hotel, Begumpet, Opposite Lifestyle, Hyderabad.