But the lobby of DiD Israel, one of our most visited exhibitions in the world, was renovated to inspire its visitors from the very first moment and even before entering the darkness.
The new lobby was unveiled on October 12 with the honor of being inaugurated by Minister of Culture and Sports Hili Trooper and the Mayor of the City of Holon Mr. Moti Sasson.
The idea to renovate the lobby came rather accidentally, as Zvia Binder, VP of marketing told us. “The sports and press photographer Gilad Kavalerchik approached us asking if we had an idea for a museum that would host an exhibition of the photos he took at the paralympic games in Tokyo. Once we saw the photos, we loved them. We selected some pictures of blind and visually impaired athletes from all over the world and displayed them in the DiD lobby.”
These pictures of paralympic athletes send a message of empowerment and the enormous potential of visually impaired people. When there is a will there is a way to overcome any barrier. The tour in the dark is a proof, and so are these great athletes with disabilities who overcome barriers through sport.
Visitors have shown much interest and admiration for the photos and descriptions of the Paralympic athletes, and also some curiosity since two of the pictures show a couple of DiD Israel guides who practice professional sports: BEN DAVID who has been a guide for 5 years and AVI SOLOMON who was a guide at DID for 14 years.
The lobby is now much more welcoming according with Zvia. “Walls are painted purple and yellow. The space that visitors step out from the dark was designed as a photo spot for social media sharing with a wall painting and a quote from the writer Helen Keller: ("The best and most beautiful things in the world, cannot be seen or even touched. They must be felt with the heart.”) A digital guest book is available so visitors can share their experience with DiD Israel in their social media communities.
Congratulations DiD Israel for finding more ways to create social impact and inspire DiD visitors!